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Why Thorlos

 

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Why Thorlos?
The Fat Your Customers Want To Keep

 

Fat pads protect our feet but we destroy them by walking and running on hard surfaces

  • The loss of fat pads is due to primarily to damage from shearing forces from walking and running on smooth, unyielding man-made surfaces (concrete, asphalt,
    hard floors).

  • The damage is compounded by poorly designed and poorly fitted socks and shoes.

  • Thorlos protect the fat pads from shear forces by transferring these forces from the fat pads to the cushion fabric of the Thorlos; and where fat pad degradation has already occurred.  Thorlos engineered cushion fabric helps replace the function of the natural fat pads.

  • Protection is the “root cause” of comfort.

 

Cross Section Showing the Long Term Effects of Fat Pd Deterioration

Fat Pad

Fat Pad of a 20 Year Old

 

Fat Pad

Fat Pad of a 60 Year Old

 

Why fabrics that work well on our Bodies work poorly in our shoes

  • Cotton, wool and silk (all natural fabrics) absorb moisture (“absorption” is defined as retention). The wool industry claims it “wicks”; this is not true

  • Inside the shoes, natural fiber sock fabrics become ineffective and in some cases even harmful to the feet.  They absorb moisture, become saturated and collapse.
    RESULT: No protection.

  • Acrylic “wicks” moisture (“wicking” is defined as transmission or movement of moisture by capillary action), moving it away from the foot to the outer layer of a properly fitted shoe where it is released into the outside environment.

  • Acrylic cushion sock fabric for natural fibers properly blended with acrylic) maintains resiliency and provides a more natural yielding, forgiving, dynamic environment for the foot(like walking barefoot in
    grass or sand).

  • RESULT: More protection, more comfort.

Net effect: acrylic cushion fabric
Cerates a more “NATURAL” Environment Inside a shoe or boot

  • The irony is that it requires a man-made (or natural Blended with acrylic) cushion fabric to create a more natural surface inside a shoe, but remember that shoes and boots themselves are man-made surfaces.

  • Therefore, the only effective protective measure Is to help counteract the negative aspects of one “man-made” surface with another “man-made” surface.

  • Thorlos exclusive acrylic cushion fabric is more “natural” inside a shoe.
 
 

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